ABM (Account-Based Marketing) has become one of the hottest and most notable trends in B2B marketing. More and more marketers are embracing ABM and driving results for their organizations, and the industry is taking notice. In response to the rising adoption of ABM, new tools have emerged to assist in scaling the strategy. With ABM, technology plays a crucial role; from selecting target accounts to executing marketing campaigns across the funnel to measuring revenue impact, technology empowers B2B marketers to automate their campaigns. Despite this, many B2B marketers need help deciding the right tech stack to implement and measure account-based marketing, or ABM.
Some vendors available today offer ABM solutions for all levels, but they leverage AI and ML to personalize content further. Then, how do you determine which martech best suits your ABM strategy? Is there a technology that fits lean marketing budgets? How to ensure collaboration, harmony, and sync across all your martech to ensure it's properly working?
Enoch Pakanati, a postgraduate in Economics, Marketing, and Advertising started his career as a sales consultant and paved his way up the corporate ladder. His last stint before starting The Smarketers was leading the Sales of [x] cube labs as Vice President.
With an extensive experience of 18+ years in Sales & Marketing for clients across the US, Canada, Germany, and different parts of the world, Enoch founded The Smarketers, with a vision to enable B2B organizations to strongly align their sales and marketing teams and generate new business opportunities through inbound and account-based marketing.
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